I’m a Lead Designer who likes turning unclear problems into products that actually make sense. I started in industrial design, which taught me how things should behave in the real world, not just on a screen. That mindset never left.
I’ve led teams, shaped product direction, and worked across disciplines long enough to see the shift happening in our field. AI is changing how we build, how systems behave, and how users expect products to respond. I design with that in mind. I think about logic, adaptation, and the moments where a product needs to feel smart without overwhelming the person using it.
What I enjoy most is bringing teams into focus. I like connecting the dots between user needs, business goals, and the small decisions that shape the final experience. Design, for me, is the space where ideas become real and where a good conversation can change the entire direction of a product.
2025
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InfoTech Research Group
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CIRA.ca
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Stiff.Inc
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Midori
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BelDisegno
2015-2019
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Fiverr.com
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