Tools
Adobe illustrator
Figma
Figma
Overview
The project involved rebranding an online writing training course, which teaches users how to avoid common writing mistakes. The course was hosted on Thinkific, an online course platform, and the primary goal was to develop a new or improved brand that effectively communicated three distinct brand archetypes: Sage, Creator, and Magician.
Process
The rebranding process involved content planning, UX research, and competitor brand and site content analysis.
Challenges
The challenge was to create a visually appealing brand and website that didn't distract users from the textual content and overcame accessibility issues.
Content Planning
The first step was to do content planning. This involved identifying the key benefits and features of the writing training course and determining the order and placement of the content on the website. I also identified the primary and secondary target audience and their needs, interests, and pain points.
After conducting thorough research, I evaluated the feasibility of creating a standalone website versus a landing page hosted on the existing Thinkific site for the writing training course. Considering the primary goal of the project was to increase awareness and attract potential customers, I determined that a landing page on Thinkific would be the more effective option. This approach would provide a more focused and streamlined experience for users and allow for easier integration with the course content.
The left image displays the content cluster for the upcoming standalone website.
Designing Visual Representation of 36 Writing Fumbles
I visually represented 36 fumbles using simple shapes with added texture to add depth and prevent a plain appearance.
Landing Page Design
I designed a landingpage that was visually appealing but didn't distract users from the textual content. I used white space to create a clean and simple layout, and added design elements like gradients and shadows to make the website look more modern.
Branding
I developed a new brand identity that effectively communicated the three distinct brand archetypes: Sage, Creator, and Magician. I chose a color palette that addressed accessibility issues of the old brand and used typography to create a clean and professional look. I also created custom illustrations and icons to communicate the brand archetypes.
