About : Asana is a digital work management platform that allows teams to better organize, track, and manage their tasks. Thousands of companies from global powerhouses to small businesses use this software because of its thoughtful design, native integrations with other critical tools, and fluid workflows.
Project : Redesigned version of the hero section of the Asana homepage
Goal : To connect with new customers and convince them that the Asana platform is the best choice for their business and redesign Asana's hero section to strategically standing out from the competition while connecting with their target audience through their emotional states (fears, desires, etc) in order to drive action—in this case, to increase sign-ups to their platform.
Year : 2022
